Channel Consulting

We are experienced in developing and launching programs for organizations that serve the CPA profession to target their market effectively and meet the needs of their member or channel constituencies, including strategic planning, competitive analysis and market positioning, program development, communications, and sales program development.

The following is a detailed outline of the services we deliver when developing new channel programs and program/product launch plans for our channel-oriented clients:

  • Competitive program analysis, focus grouping, and other market research
  • Program design and development
  • Unique value proposition development
  • Marketing and communication plan development and review
  • Campaign development
  • Web site review and design support
  • Channel sales strategy development and maintenance
  • Sales process design and support
  • Meeting facilitation and project management
  • Task list development, management, and review
  • Resource scheduling and management
  • Service delivery and sales tool development

For more information about how we can help your organization develop effective channel strategies, contact Jennifer Wilson by email or (402) 933-2900 today!