Issue 12 - July
2004
Welcome to Coaching Concepts,
the quarterly newsletter brought
to you by the consultants at
ConvergenceCoaching, LLC. |
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| Wilson's Writings
We
love this time of year. Everything is green and flowering, the
weather’s great and the balance between work and the rest
of life seems just right. We hope you experience summer the
same way we do.
This period
of renewal is the perfect time to think proactively about ways
you can improve team work, be more efficient, touch more clients,
close more business, or whatever it is you dream about enhancing
in your practice. Most times, we wish we could make things better,
but we don’t take the small, incremental steps that can
lead us to that better place.
That’s
why we’ve dedicated this issue to some small ideas that
can make a big difference in your practice. Whether it be taking
on a coach to help you pour jet fuel on your performance, implementing
strategies to reduce the strain of work compression during your
next busy period or developing a simple marketing calendar to
focus your outreach efforts, this quarter’s issue will
outline the steps you can take to really improve something this
summer in addition to your garden, tan or golf handicap. For
the record, given our work/life balance values, we strongly
encourage you to improve at least one of those this summer,
too.
So, now
that the 4th of July holiday break is over, sit back, relax
and enjoy this issue of Coaching Concepts knowing that the recipe
for proactivity awaits you.
Good
luck and happy summer!
Jen
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This Quarter's Articles: (simply click on the title to
access)
Leadership Lessons
Practice Perspectives
Marketing Matters
Successful Strategies
New News
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| Leadership Lessons
The Value of Having A Coach
“I
absolutely believe that people, unless coached, never reach
their maximum capabilities.”
Bob
Nardelli, CEO
Home Depot
At ConvergenceCoacing,
LLC, we share this view, too, and that’s why we offer
coaching services to our clients on both a firm and an individual
basis through our Driving Your Success and Mapping Your Career
Success programs. Several of the Convergence team members also
employ individual performance coaches in one form or another
outside of work.
Before
we became coaching enthusiasts, though, we didn’t really
see the value a coach could bring. This is probably because
we thought we already knew, or at least should know, what we
ought to be doing to develop ourselves or our business. And,
we felt like we should just get to work “doing”
those things instead of seeking coaching for help. Sound familiar?
For the full story, please
click here: |
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Practice Perspectives:
Summer's Here – Now What?
For many
practitioners, the summer months mark a slow down in scheduled
projects and an opportunity to take a breather from an intense
first half. During this “less busy” time, we recommend
that you consider taking a few proactive steps to plan for growth
in the coming year. We believe that following these simple steps
can help reduce the strain of work compression on your people
and your practice as a whole.
Click
here for full article: |
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Marketing Matters:
How a Simple Spreadsheet Can
Improve Your Marketing Efforts
When we
think of “writing” a marketing plan, most of us
visualize a multi-page or lengthy document that takes a Masters
in Marketing to write and to execute. At ConvergenceCoaching,
LLC, we suggest that all of our clients begin their marketing
planning efforts by developing a marketing calendar. And, we
recommend they use our good friend, the Excel spreadsheet, to
do so.
Most of
us with financial backgrounds are familiar with Excel. Now you
can apply your financial wizardry to the marketing realm by
using this simple spreadsheet as a marketing calendar to schedule
and plan your marketing activities. Developing a marketing calendar
in this way will help you track and then improve your firm’s
marketing investments by developing a simple method to measure
your costs, ensure accountability and monitor success. For an
example of a template marketing calendar you can use to get
started, click on the link below: Click
Here
Click here
for the full article:
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| Successful Strategies
Preparing Your Sales Success — Tools
to Support You
REDW Business
and Financial Resources, LLC (REDW), the largest public accounting
firm in New Mexico, believes in leveragability where possible
and promotes a culture of communication and accountability.
This is the premise on which Steve Cogan, CPA, bases his business
development success.
Steve and
REDW engaged ConvergenceCoaching, LLC in our individual coaching
program, called Mapping Your Career Success™, which supports
Steve in:
- Creating
a vision for his career;
- Identifying
how he can measure his success; and
- Creating
a framework for developing his priorities and being accountable
to his vision.
Click
here for the full article: |
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