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Channel
Development and
Program/Product Launch
The
following is a detailed outline of the services we deliver when
developing new channel programs and program/product launch plans
for our Channel-Oriented clients:
- Competitive program analysis, focus
grouping and other market research
- Channel program development
- Unique value proposition development
- Marketing and communication plan
development and review
- Copy writing for web site,
direct mail, advertising and collateral materials
- Design for web site, collateral
brochures, direct mail and advertising
- Trade show and seminar planning,
coordination and presentation
- Traditional seminar and "webinar"
coordination
- Public relations planning and
coordination
- Presentation development, training
and delivery
- Newsletter creation
- Campaign development
- Web site refreshing, design and
content creation
- Channel sales strategy development
and maintenance
- Sales process
- Sales structure evaluation
and planning
- Sales and customer service
training
- Sales support, order and fulfillment,
organizational and process review
- Teleprospecting campaign design,
implementation and training
- Meeting facilitation and project
management
- Task list development, management
and review
- Resource scheduling and management
- Service delivery and sales tool
development
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