Web/Tech

How Does Your Firm Measure Success?

More Results from our 2015 Anytime, Anywhere Survey We are enormous proponents of anytime, anywhere work programs. This past spring, we conducted our 2015 Anytime, Anywhere Work Survey and began publishing the results in an ongoing blog series (read the “big picture” results here and the benefits firms are realizing with flex here). In the […]
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Our 2015 Anytime, Anywhere Survey Results Are In!

Firms Continue To Migrate AWAY From Time and Place. In early June, we launched our 2015 Anytime, Anywhere Work Survey to collect information about the adoption of flexible work initiatives within public accounting firms. We asked firms to submit only one response per firm and were amazed to see a 57% increase in participation this […]
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Six Ideas To Ensure Technology Impacts Profitability

Marc Rosenberg, President of The Rosenberg Associates, is a nationally known consultant, author and speaker on CPA firm management, strategy and partner issues. We are happy to have him as this week’s guest blogger. For more information, visit www.rosenbergassoc.com. Managing Partners have many critical management duties. One is to ensure that the firm uses technology […]
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Sales Tax: The Next Generation

Our strategic partner, Avalara, takes a look at the changes we’ve seen in the growth and use of technology and the way it’s affected sales tax management. When you were a kid, could you have imagined using the technology that we have at our fingertips today? Here’s another question: could you imagine going back to […]
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Implementing Virtual Work Programs

The need for staff continues to heat up as more and more Baby Boomers reach retirement age with too few Gen X’ers ready to replace them. With this laser focus on recruiting and retention comes the real need to improve our people programs and allow for proper work/life integration. Virtual and flexible work programs are […]
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Stop Struggling to Find Your Firm’s Social Media ROI

We all want to measure social media’s return on investment (ROI); but, because it is rarely the last marketing touch point before a conversion (sale), it may be hard to accurately track its direct impact on your marketing efforts. In measuring your firm’s social media marketing ROI, assumptions may be made because there is often […]
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Start Using Twitter To Develop Thought Leadership

Start Using Twitter To Develop Thought Leadership Twitter is often a misunderstood social media platform – especially in business.  However, Twitter has unbelievable power and reachthat can build credibility and thought leadership for your firm in your targeted niches, industries and specialty services.  My partner Jennifer Wilson shared five of the important Twitter benefits in […]
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Are You Guilty of Setting a Social Media Double-Standard?

One of the biggest objections that we hear from CPA firm leaders around the country is that social media can be a big time-waster.  People are concerned that by embracing social media as part of their firm’s strategy, they will be encouraging their team members to spend too much time on sites like Twitter, LinkedIn, […]
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Giving In To Facebook

If you have followed my social media journey, you’ll remember my initial reticence to spend time on Facebook.   Even though Facebook has over 400 million users, 50% of whom are logged in on any given day, I have avoided investing professional resources in the platform because I thought it was mostly to be used for […]
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Top 10 Social Networking Dos and Don’ts

Social networking tools like LinkedIn, Facebook and Twitter have made it possible for us to communicate and collaborate on a grand scale. But with the convenience, accessibility and transparency that they have brought about, there are also some new rules regarding networking etiquette or netiquetteto consider. I have documented our top ten dos and don’ts to help you navigate the […]
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Social Networking – a Year Later

It’s hard to believe, but our blog, Inspired Ideas, celebrates its first birthday today.  In the inaugural post, I shared my epiphany about the power of social networking – in particular my exposure to the LinkedIn platform (www.LinkedIn.com) – and how I really believed that the groundswell of web-based networking and communications tools would drive […]
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Top 3 Business Uses for Twitter

One of our most popular training sessions this year has been our course entitled, “Embracing Social Networking in Your Firm.” The session covers the most popular social networking technologies including LinkedIn, Facebook, and of course, Twitter. Twitter is a tool that allows people to know the answer to the question “What are you doing?” Twitter […]
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Staying In Touch

I’m writing this blog from the Information Technology Alliance Spring Members Meeting (www.italliance.com) and have just returned from the opening night networking dinner.  As I was contemplating the subject for this week’s post, it struck me just how important my network of past contacts is and how fortunate I have been to be able to […]
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What is a Wiki and What Could You Use One For?

Last week, I introduced you to a resource called the CommonCraft Show that explains hard-to-understand concepts in “plain English.”  One of the first CommonCraft video explanations that I viewed was about wikis.  After learning about wikis, I was inspired to create my very own! Wikis are gaining in popularity and have many uses in the […]
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Making Wikis, Widgets, Twitter (and other things) Understandable

Our team recently developed a session entitled “Embracing Social Networking in Your Firm.”  As we conducted our research, we came across some terms with which we were not entirely familiar. We started reading about things like Wikis, Widgets, Twitter, Social Bookmarking, RSS, and many others. While I was familiar with some of them, I wanted […]
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