Social Networking

Boost Your Personal Brand During Busy Season

In 2015, I wrote a blog on ideas to help you build your professional brand. I’ve done some speaking and teaching on this topic recently and as many of our clients are headed toward spring busy season, I thought it might be a great time to focus on some “easy” ways to keep your personal […]
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Four Activities To Boost Your Personal Brand

Your personal brand is your “professional reputation.” It’s affected by the way that you present yourself – your skills, knowledge and technical expertise – and how others (colleagues, clients, prospects and even personal connections) perceive you in return. We recently held a web seminar on the topic of “Personal Marketing Strategies for Summer” where we […]
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Wrangling the Social Media Monster

Social media is a constantly-evolving marketing medium that keeps us on our toes. We have to monitor our platforms regularly and ensure we’re aware of who is interacting with our posts and who is posting great content that we should share with our followers. We have to stay on top of trends that emerge within […]
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Stop Struggling to Find Your Firm’s Social Media ROI

We all want to measure social media’s return on investment (ROI); but, because it is rarely the last marketing touch point before a conversion (sale), it may be hard to accurately track its direct impact on your marketing efforts. In measuring your firm’s social media marketing ROI, assumptions may be made because there is often […]
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Start Using Twitter To Develop Thought Leadership

Start Using Twitter To Develop Thought Leadership Twitter is often a misunderstood social media platform – especially in business.  However, Twitter has unbelievable power and reachthat can build credibility and thought leadership for your firm in your targeted niches, industries and specialty services.  My partner Jennifer Wilson shared five of the important Twitter benefits in […]
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Close More Ideal Business by Selling to Target Accounts

Anyone who walks in the door willing to engage your services is not necessarily the next RIGHT client. Conceptually, most of us agree with that statement.  However, very few of us practice this in reality – especially given the slow recovery from our recent economic downturn and the struggle many firms are experiencing retaining their clients […]
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To Tweet Or Not To Tweet: What’s The Question?

To Tweet Or Not To Tweet:  What’s The Question? Twitter (www.twitter.com) has a bad rap.  Most of us think of it as a platform that celebrities use to share meaningless information about their most recent meal or to promote their latest product.  But the application has unbelievable power and reach – all at your fingertips […]
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Experience Greater Networking Success by “Bringing Something to the Party”

Last month, I had the great privilege to hear motivational speaker W Mitchell speak to my local NSA (National Speakers Association) chapter. Mitchell, as he likes to be called, was a tremendous inspiration and made many great points throughout his talk. But, something that he asked during the introductions portion of the program really struck […]
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Giving In To Facebook

If you have followed my social media journey, you’ll remember my initial reticence to spend time on Facebook.   Even though Facebook has over 400 million users, 50% of whom are logged in on any given day, I have avoided investing professional resources in the platform because I thought it was mostly to be used for […]
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Top 10 Social Networking Dos and Don’ts

Social networking tools like LinkedIn, Facebook and Twitter have made it possible for us to communicate and collaborate on a grand scale. But with the convenience, accessibility and transparency that they have brought about, there are also some new rules regarding networking etiquette or netiquetteto consider. I have documented our top ten dos and don’ts to help you navigate the […]
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Top 3 Business Uses for Twitter

One of our most popular training sessions this year has been our course entitled, “Embracing Social Networking in Your Firm.” The session covers the most popular social networking technologies including LinkedIn, Facebook, and of course, Twitter. Twitter is a tool that allows people to know the answer to the question “What are you doing?” Twitter […]
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What is a Wiki and What Could You Use One For?

Last week, I introduced you to a resource called the CommonCraft Show that explains hard-to-understand concepts in “plain English.”  One of the first CommonCraft video explanations that I viewed was about wikis.  After learning about wikis, I was inspired to create my very own! Wikis are gaining in popularity and have many uses in the […]
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Making Wikis, Widgets, Twitter (and other things) Understandable

Our team recently developed a session entitled “Embracing Social Networking in Your Firm.”  As we conducted our research, we came across some terms with which we were not entirely familiar. We started reading about things like Wikis, Widgets, Twitter, Social Bookmarking, RSS, and many others. While I was familiar with some of them, I wanted […]
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Social (On-line) Networking – It’s For Real!

A valued client of ours, Kathy Beck of Beck & Co., CPAs (http://www.linkedin.com/in/kathybeckcpa) was lamenting whether she should build a LinkedIn profile and start developing virtual networking connections.  I suggested that I’d do it when she did it – never expecting her to submit to this silly notion. Not less than 3 days later and […]
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