The Marketplace Fairness Act has made some headlines recently. If passed into law, the proposed federal solution is a game changer for U.S. retailers who sell across state lines, but not many understand the Act’s implications. In this blog, we’ll share our understanding of the Act and how it might affect you and/or your clients. ...

We all want to measure social media’s return on investment (ROI); but, because it is rarely the last marketing touch point before a conversion (sale), it may be hard to accurately track its direct impact on your marketing efforts. In measuring your firm’s social media marketing ROI, assumptions may be made because there is often ...

“Selfishness is that detestable vice which no one will forgive in others, and no one is without in himself.” – Henry Ward Beecher We all want to be known as being selfless and generous to a fault. No one, including me, wants to admit to having a selfish interest in their relationships with others. But ...

Bob Gaby, CPA, has over 30 years of technology consulting and public accounting experience. He is a founding principal of Arxis Technology, Inc. (ATI), a management and technology consulting firm located in Simi Valley, California and a partner in Arxis Financial, Inc., a full service accounting firm affiliated with ATI. ATI sells, implements, and supports ...

Through life experience in various settings – whether in business, at church, or at home – I have observed that the most difficult challenge we face is change.  Whether it involves changing attitudes or behaviors, most of us don’t like it.  As shown below in Geoffrey Moore’s diagram on change management, over 80% of people ...